The goal of eCommerce CRO Solutions is to improve website conversion rates by identifying and eliminating friction points in the sales funnel. It involves improving site design and user experience, running A/B tests, and using AI-powered tools to analyze website data and identify friction points and potential solutions.

Typically, eCommerce CRO Solutions are defined as actions that lead users down the sales funnel, such as signing up for a newsletter, adding an item to cart, or purchasing a product. CRO is a continuous process of analyzing results, implementing changes, measuring the impact on your sales and customers, and reassessing your strategy.

eCommerce CRO Solutions: Increase Your Online Sales

Some key metrics for ecommerce CRO are average order value (AOV) and customer lifetime value (CLV). AOV is calculated by multiplying the number of purchases by the average purchase amount. You can track AOV in Google Analytics by creating goals or using conversion events. CLV is calculated by dividing the total revenue by the average customer lifespan.

Aside from ensuring that your site is easy to navigate, one of the most important factors for ecommerce conversion is having a seamless checkout experience. It’s estimated that 70% of carts are abandoned, many due to problems with the checkout process. Optimizing the checkout experience by removing friction points and incorporating features like a guest checkout or accelerated checkout can boost conversions.

To make the most of your CRO efforts, it’s essential to have a clear plan with quantified control metrics and a clear hypothesis. This way, you’ll know what you want to test and what the expected outcome is. Also, it’s important to track multiple metrics because a lift in one area may mean deterioration in another.